12/2/2023 0 Comments Trends in social media infographic![]() ![]() These short videos that typically have some sort of catchy moment within them is a great way to get your brand remembered. I could see that more and more businesses getting on apps like TikTok and Reelz. More Businesses Getting On TikTok And Reelz After a year of video-conference fatigue in 2020, audio will be a huge driver in how users connect with each other online in 2021. Apps like Clubhouse, whose user base surged from 70,000 in November to 1 million users by the end of the year, allow users real-time conversations and exchange of expertise through voice-only conversations. I think audio apps will see a huge surge in 2021 across social media. Macro influencers have been inflating their worth from some time, and while it's tempting to shell out the money to work with an influencer with a massive following, brands aren't seeing the return on investment and could see the same return at a much cheaper price when working with a microinfluencer that has a more niche and qualified audience. The influencer market is in for a major shakeup. A lot of marketers will allocate a portion of their Facebook ads budget to YouTube because of the ongoing war between Apple and Facebook. I believe there will be a big increase in ad spend on YouTube this year. Smart business-to-business and business-to-consumer marketers will use LinkedIn to meaningfully connect brands - and executives - with stakeholders. LinkedIn’s business atmosphere will draw users in for increased interactions. Consumer social media destinations (Facebook, Twitter, Instagram) have largely become places of discontent and division. Sally Frykman, Velodyne Lidar, Inc.Īrguably the oldest social media platform, LinkedIn will enjoy revived popularity. ![]() By engaging with a product virtually in this way, audiences can have a realistic experience during this difficult time where in-person interactions are not possible. I predict that one of the biggest social media trends this upcoming year will be interactive visual content based on 3D and augmented reality technology. The Rainbow coffee house served politicians and actors, while Lloyd's coffee house traded insurances. In the early 1900s, when coffee houses became all the rage in London, they began serving groups. We're going to see a transition away from generic social spaces like LinkedIn, Facebook to professional and interest-based groups, perhaps sponsored by the professional bodies themselves. These will also help marketers be more creative when it comes to rewarding customers and promoting products. We will see more emerging features such as social digital currencies (Facebook's Diem) that will facilitate the way we purchase things on the internet. Nearly every business has a social media account and they're simple to update and use for both owners and customers, making it the ideal place for quick Q&As. ![]() In 2021, I believe a strong social media trend will be an increase in the use of social platforms for customer service inquiries. We live in a digital world where people expect quick easy answers. Social Media For Customer Service Inquiries ![]() Vary the messaging to find what connects best. Brands and the marketers behind them simply need to carve out a few minutes each day to send voice messages via DM to both their most engaged followers and their newest followers. Instagram voice messages via direct messages will allow brands to drastically increase engagement and reach people on an emotional level. Consumers will also want to engage with brands to buy their products - real-time social commerce. The next step is live streaming for individuals to speak and interact with others. These platforms have increased their focus on retail. Consumers enjoy watching TikTok, Instagram and leveraging Facebook. We will see significant growth in the use of livestreaming for social media and retail. Marketers must listen to what their audiences care about so that they can strike the right tone in related content and advertising. In 2020, many marketers found themselves having to navigate messaging about topics they'd never had to address before like social justice and a global pandemic. I believe that the need for brands to be better social listeners will be the biggest trend in 2021. As much as this has the power to alienate some customers, it also has the power to unite and reconcile. In the year ahead, I expect more businesses, big and small, to use their social platforms to let their social or political stances known to their customers. Younger consumers are more willing to shop from brands that are outspoken about their values. Do I qualify?Ĭorporate activism will continue to rise in 2021. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. ![]()
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